Brand Protection

BarberBoss Stands Against Counterfeits & Infringements

Who are we and what is this page for?

Elite Capital Limited, trading as BarberBoss, owns the internationally recognized BarberBoss brand for grooming and personal care products. BarberBoss is a member of the eBay VeRO Program and holds a diverse portfolio of trademarks, trademark registrations, service marks, and copyrighted materials worldwide. The BarberBoss trademark is widely recognized as a premium brand and is registered in numerous countries, including the UK, EU, US, China, and more. To protect consumers from counterfeits and infringing products, BarberBoss actively uses the eBay VeRO Program to safeguard its intellectual property on eBay.

This page is provided to educate eBay users and any unauthorised about the intellectual property rights of BarberBoss. You may be reading this because your listing has been ended. If so, we hope that after considering this information, you will better understand our actions. This page also provides tips for detecting counterfeits or infringements.

Our brand protection

BarberBoss has the exclusive right to use its copyrighted works and trademarks, including its product photos and the BarberBoss trademark. The BarberBoss trademark is registered in multiple countries, such as the USA, China, European Union, Japan, Germany, and the UK. It violates intellectual property laws to use the BarberBoss trademark in connection with goods not made by or under the authority of BarberBoss.
Similarly, textual, photographic, and audio-visual works published by BarberBoss are protected under United Kingdom and other countries' copyright laws. Anyone who reproduces, copies, or displays BarberBoss’s copyrighted materials, including photographic images and accompanying item descriptions appearing on BarberBoss’s website or in BarberBoss’s catalogues and advertisements, without permission, is in violation of the law and may be liable for copyright infringement.

The sale of counterfeit items is illegal

The sale of counterfeit items is illegal. The manufacture, distribution, and/or sale of counterfeit goods carry criminal penalties and civil liability in the UK and other countries
Any unauthorised reproduction, display, or distribution of BarberBoss’s copyrighted images is against the law;
Unfortunately, whether or not you knew your listing violated BarberBoss’s intellectual property rights does not matter. You have a responsibility to ensure that your actions do not violate someone else’s intellectual property rights. Before listing items for sale on eBay or any other platforms, you should take affirmative steps to ensure this

Can you obtain an image of BarberBoss products from the BarberBoss website (or catalogue) and pasted the image onto your listing?

No. Any unauthorized reproduction, display, or distribution of BarberBoss’s copyrighted images is against the law.

Only BarberBoss and its licensees may use BarberBoss trademarks and copyrighted material in connection with the manufacture, offer for sale, and/or sale of goods or services.

Use of our logos wrongfully implies that your listing is authorized, sponsored, or approved by BarberBoss, and dilutes the value of these logos in violation of state and international trademark laws.

Does BarberBoss contact you directly before reporting to eBay and other authorities?

We may contact you to notify the issue and required immediate action. However, do note that it is not practical to contact each and every seller given the volume of eBay and other unauthorised listings. We will take all necessary actions to protect our brand and customers from counterfeits and unauthorised sellers.

Why does it matter?

Consumers expect a high level of quality from goods marked with the BarberBoss trademark. Listings making unauthorised use of the BarberBoss mark or BarberBoss images risk confusing or deceiving consumers and diminishing the value of the BarberBoss trademark. For these reasons, we attempt to stop as many infringing listings as possible.
If you decide to re-post an infringing listing after BarberBoss has provided notice that the listing infringes BarberBoss’s intellectual property rights, be warned that you are likely to subject yourself to civil and/or criminal liability.

Enforcement of Intellectual Property Rights

BarberBoss, cooperates fully with law enforcement officials to stop any counterfeiting of its brand and products. BarberBoss takes full advantage of criminal and civil legal remedies it may have to enforce its trademark rights. BarberBoss has brought lawsuits around the world and has obtained restraining orders and damages against those who sell infringing goods at the retail and wholesale level.

What if you violate and choose to ignore our brand protection?

Failure to comply with these demands of brand protection will leave us no choice but to take further action, including:
Filing a formal VeRO notice with eBay to remove your listings.
Reporting your activities to Trading Standards for breaching consumer protection laws.
Pursuing legal action for damages caused by your trademark and copyright infringement.

If you decide to re-post an infringing listing after BarberBoss has provided notice that the listing infringes BarberBoss’s intellectual property rights, be warned that you are likely to subject yourself to civil and/or criminal liability.

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BarberBoss Stands Against Counterfeit Products

At BarberBoss, we are committed to ensuring our customers receive only genuine, high-quality products. That’s why we exclusively sell through our official website or directly on Amazon, where products are listed as "Sold by Amazon" and "Dispatched by Amazon." This safeguards our customers from counterfeit items, poor-quality imitations, or used products that may be resealed and resold by unauthorized third-party sellers, such as those on eBay or other websites.

Our products are designed to meet strict health and safety standards, ensuring hygiene and reliability. For this reason, we do not provide warranties for products purchased from unknown third-party sellers or any seller whose product authenticity we cannot verify.

To enjoy the full BarberBoss experience and warranty coverage, always purchase through our trusted sales channels: our official website or Amazon listings that are "Sold and Dispatched by Amazon." Thank you for your understanding and support in maintaining the highest standards.

Get in touch

If you have questions or concerns regarding BarberBoss intellectual property rights, please contact us at mgmt@barberboss.co.uk. Please note that due to the volume of emails received, responses may take some time. For any enquiries, please provide your seller name and the item number for the listing in question. Without this information, a meaningful response is not possible. ​

Last update: 20/01/2025